Mohd Ariff Majmi is a Lecturer in Information System Department at Universiti Kuala Lumpur, Malaysian Institute of Information Technology. Graduated from Cardiff University, UK in MSc in Accounting and Finance and Coventry University, UK in BA (Hons) Business Information Technology with Accounting, he is currently pursuing PhD in Business Management from Universiti Teknologi MARA. Mohd Ariff Majmi has published a number of books and journals and certified business coach from government agencies.

Mohd Ariff Majmi is an established teacher and research in accounting, finance and entrepreneurial subjects. Her research interested include accounting, marketing, e-Commerce, entrepreneurship, SMEs and multinational firms in agriculture and aquaculture sector.